Retail Manager

Targeted Employees

Apprentice Retail Managers will be responsible for delivering sales targets and a positive experience to customers that will encourage repeat custom and loyalty to the brand/business. It is a diverse role that includes leading and developing a team to achieve business objectives and work with a wide range of people, requiring excellent communication skills.

Maximising income and minimising wastage are essential to the job and therefore individuals must develop a sound understanding of business and people management principles to support the achievement of the vision and objectives of the business.

Our apprenticeships are designed to improve these skills.


The Course Structure

This apprenticeship is delivered through:

  • 2 masterclasses
  • 7 workshops
  • Fortnightly webinars
  • Quarterly workplace performance reviews
  • Online assessments

Read more about our innovative approach to teaching and learning on our Apprenticeship Training page.


Skills Coaching

Each of your apprentices is guided and mentored through the whole programme by their Skills Coach. Find out more about how this works.


End Point Assessment (EPA)

This programme is continually assessed by our Tutors and Skills Coaches throughout. The final End Point Assessment (EPA) requires candidates to give a presentation to an assessment panel and answer questions on their work.


Read through the course content below…

Apprenticeship Levy Recovery Value: £6000


19 months




At your business address, online and/or at our London HQ


Anytime of year with flexible start dates

Retail Manager Course Content


Marketing Presentation / Retail Business Project Progression

This session will introduce key marketing concepts in relation to the business, positioning the main factors influencing a marketing plan and exploring marketing methods, including the impact and importance of social media. We’ll look at how the business has formed its own marketing plan and learners will identify how they can utilise marketing strategies in their own role. Following this, learners will catch up as a group to discuss the progress they are making with their retail business project and receive peer and tutor feedback.

Technical Workshops


The induction is an opportunity to complete the formal enrolment paperwork, demonstrate the online learning environment, and take learners through the programme in detail, giving an overview of each masterclass and workshop. Participants meet the Skills Coach that will be supporting them throughout the programme and will begin to draw up their personal development plan.

Our Brand

In this workshop, learners will explore the business and brand, looking at vision, values, brand reputation and key business objectives. We’ll look at the market the business operates in, its position in relation to this and the impact this has on products and services. Learners will also focus on the use of current and emerging technology in the industry and the impact of this on the business.

Business Awareness / Retail Business Project

In this workshop, we’ll look at external factors which influence the operation and culture of the organisation, including demographics, environmental factors, legislation, corporate policies, equality & diversity law, data protection and social responsibility, and learners will understand the impact of these on both themselves as managers and the business as a whole. Following this session, learners will discuss and explore ideas for their personal retail business project.

Retail Operations

In this workshop, learners will explore the key drivers of successful retail performance in relation to the retail calendar. We’ll look at how to identify, source and analyse information required for forecasting and decision making, and how this should be reported both internally and externally. Cost control and resource management will also be covered, with particular focus on how to manage effective stock control in order to maximise sales targets. In addition, learners will focus on the technological requirements of the business and how these can be managed effectively.

Managing Customer Service and Driving Sales

This workshop focuses on the key drivers of customer journeys and understanding how to effectively manage positive customer experiences to increase sales, customer spend and loyalty. We’ll also look at how to set sales targets that are challenging but realistic and how to lead team members to achieve sales targets, maximising opportunities and reducing potential threats. In addition, learners will look at how to analyse, interpret and share sales information and brief others on products and services.

Visual Merchandising and Commercial Awareness

In this workshop, learners will look at the key features of effective visual merchandising and how to utilise them. We’ll also identify how to monitor the success of these and identify necessary changes to support the achievement of sales targets., with particular reference to both promotions and the retail calendar. Learners will identify ways to keep their knowledge of product ranges, brand developments and current & future trends up to date and share this information with the team.

Managing and Developing Others

This workshop looks how effective performance management can be used to support individuals and the team, which in turn positively impacts the business. We’ll explore team dynamics and focus on how we can motivate and inspire others, and the importance of developing both oneself and the team.

Hawkins \ Brown Architects

“From the outset we were provided with clear information and the support we received from the team was excellent”

Anthea Corridon, HR Advisor, Hawkins \ Brown Architects

Pendragon Group

“LCoAT are Apprenticeship Levy experts and have helped us design, plan and implement an apprenticeship programme that delivers the skills we need as part of our wider workforce development strategy.”

Nigel Blackburn, Pendragon Group

DB Cargo

“The Apprenticeship College deliver training that is hugely beneficial to our business goals and ambitions. Their Continuous Improvement and Leadership and Management programmes are delivered by great trainers and we are beginning to see real changes in how our staff carry out their duties”

Josie Pugsley, Professional Development Manager, DB Cargo


From the moment LAC sourced and tailored the apprentice to suit the needs of our business through to the ultimate graduation and full time hiring of them, LAC have supported each part of the program at all key stages of their development. The mix of a broad yet detailed academic approach they take coupled with the learning in the real business environment is one of the most effective ways to grow young people within any industry.

Shaun Maroney, Operations Manager, Haworth UK Ltd

Hawkins\Brown Architects

We had a very positive experience working with The London Apprenticeship Company. From the outset we were provided with clear information and the support we received from the team was excellent. We found they had a wide range of well prepared and eager candidates and ultimately we found an apprentice who suited our needs very well. We are happy to report our apprentice has grown to be an integral part of business.

Anthea Corridon, HR Advisor, Hawkins\Brown