Targeted Job Roles
Our Sales Executive apprenticeship is designed for professionals who are ready to elevate their sales capability – combining strong product and service knowledge with advanced communication, negotiation and relationship-building skills to drive business growth.
This programme is ideal for:
- Sales executives
- Account managers
- Business development representatives
- Sales consultants
- Telesales professionals
- Client relationship managers
- Sales team members looking to take on more responsibility
Course Structure
This apprenticeship is delivered through a blended, high-impact model, including:
- 2 immersive drama-based learning events
- 6 interactive workshops focused on key sales behaviours, knowledge and skills
- Regular webinars for peer learning and content deep-dives
- Quarterly workplace performance reviews to track progress and commercial impact
- Online assessments to build confidence and evidence achievement
Explore more about our engaging, real-world learning style on our Apprenticeship Training page.
Skills Coaching
Each apprentice is guided and supported throughout the programme by a dedicated Skills Coach — a seasoned professional who provides regular 1:1 coaching, feedback, and tailored development planning.
This personalised support helps learners apply their skills in real sales environments, build confidence, and consistently improve performance.
Learn more about the value of Skills Coaching and how it supports workplace success here.
End Point Assessment (EPA)
Throughout the programme, learners are supported by their Skills Coach and Tutors to ensure they are fully prepared for their final assessment. The End Point Assessment (EPA) includes:
- A practical observation of real sales activity
- A work-based project demonstrating commercial impact and results
- A professional discussion exploring knowledge, behaviours and reflective practice
Read through the course content below…
Duration
17 months
Level
4
Where
This programme is delivered remotely, or for closed cohorts at a location that suits you.
Sales Executive Course Content
Workshops
Dynamic sales - Part 1
This workshop focusses on delivering a thorough knowledge on your organisation’s vision, values and capabilities. It analyses your organisation’s sales & marketing strategies and enables you to translate them into more effective plans. The legal, regulatory and ethical frameworks relating to your role are also covered.
Dynamic sales - Part 2
This workshop focuses on the knowledge and skills to return-on-investment in line with your organisation’s strategy. It is also a starting point to develop sales proposals and present it effectively to a customer thus translating the benefit of the solution for a specific solution. Market segmentation and how to target segments through effective product or service positioning is also covered.
Impactful customer interactions - Part 1
This workshop focusses on the tools & techniques to deliver a high-quality customer experience and to take proactive action to prevent and minimise customer concerns and complaints. It also delivers the knowledge to analyse macro and microenvironment of the individual customers along with the challenges and purchasing motivations of your customers.
Impactful customer interactions - Part 2
This Theatre based workshop will bring to life the most effective skills required when communicating with customers. Actors will use bespoke scenarios to demonstrate (and later offer the learners a chance) a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships and adapts to different customer’s social preferences.
Financial acumen
This half day workshop focusses on the principles of finance for sales and appreciate the impacts of different types of costs on the business and the drivers of profitable performance.
Effective relationship building & stakeholder management
This workshop focusses on the key skills imperative to building effective relationships such as collaboration and teamwork. Sharing best practice and sharp time management are also areas that are covered thus enabling a business to continually improve It also stresses how to collect, analyse and interpret market intelligence for the benefit of your organisation.
Negotiating & closing sales
This theatre-based workshop delivers skills to attune yourself to the verbal and nonverbal buying signals and move to close at an appropriate point in sales conversations. It enables you consider the customers’ likely desired outcomes and negotiating stance. The second part of this workshop focusses on the ability to effectively use digital tools to conduct research and target customers in line with the overall sales strategy.
Competent sales professional
This workshop brings together all the knowledge and skills required of a high performing sales professional. Proactivity, self-discipline, and integrity will be explored as essential skills to develop new and existing customer relationships. Ways to be optimistic & professional in the face of rejection and build resilience in to quickly recover from set- backs will be an integral part of this workshop. It also gives you a deeper understanding of how to exploit digital tools to aid the sales cycle.