Key Purpose of the Apprenticeship
Multi-Channel Marketers develop a highly transferable set of marketing, communication and analytical skills that can be applied across a wide range of industries and sectors. The role focuses on supporting customer-focused marketing activities that raise awareness, build engagement and drive demand for products and services through a variety of marketing channels.
Apprentices build the knowledge and confidence to plan, create, implement and evaluate marketing campaigns across digital and traditional platforms. They develop the skills and behaviours needed to contribute effectively to marketing strategies, support business objectives and enhance customer experiences.
The responsibilities of the role include working with internal stakeholders and external audiences to deliver marketing activity that aligns with organisational goals. Multi-Channel Marketers contribute to campaign planning, content creation, customer engagement, market research and performance analysis, helping organisations strengthen their brand presence and achieve measurable results.
The role requires creativity, adaptability and commercial awareness, enabling apprentices to respond to changing customer needs, emerging technologies and evolving marketing trends. Apprentices are expected to carry out their responsibilities with professionalism and integrity, demonstrating a customer-focused and results-driven approach.
Strong communication skills are essential, allowing marketers to create compelling content and engage effectively with a variety of audiences across different channels. They must be able to build positive working relationships, communicate ideas clearly and tailor messages to meet customer and stakeholder needs.
Multi-Channel Marketers are also expected to demonstrate initiative, effective time management and strong organisational skills. They will develop the ability to use data and insights to inform decision-making, evaluate campaign performance and identify opportunities for continuous improvement.
The Course Structure
This apprenticeship is delivered through:
9 interactive workshops
1 theatre-based learning workshop
13 Skills Coaching sessions with continuous support
Quarterly workplace progress reviews
Online learning activities and assessments
Functional Skills support where required
Read more about our innovative approach to teaching and learning on our Apprenticeship Training page.
Skills Coaching
Each apprentice is supported throughout the programme by a dedicated Skills Coach, providing tailored guidance, structured development and ongoing support to ensure successful progression and practical application of learning in the workplace.
Skills Coaches help apprentices connect programme content to their day-to-day role, prepare for assessment activities and build the confidence needed to achieve their full potential.
Find out more about how this works here.
End Point Assessment (EPA)
This programme is continually assessed by our Tutors and Skills Coaches throughout the learning journey. The final End Point Assessment (EPA) consists of two assessment methods:
- An interview underpinned by a portfolio of evidence collected throughout the apprenticeship.
- A written project report, supported by a presentation and questioning, demonstrating the apprentice’s ability to plan, deliver and evaluate marketing activity within a real organisational context.
The outcomes of both assessment methods are combined to determine the overall apprenticeship grade of Pass, Merit or Distinction.
Duration
15 Months + 4 Months End Point Assessment
Level
Level 3
Where?
Delivered remotely, or for closed cohorts at a location of the employer's choosing
Multi-Channel Marketer Course Content
Workshop
Business and organisation
This workshop explores why marketing exists within a business. You will focus on business management to include business structures and objectives, along with how you work with stakeholders both internally and externally.
Regulation and legislation
This workshop focuses on business law. You will explore key areas such as GDPR and data protection, PECR, copyright and consent, advertising and ethical marketing.
Marketing methods, principles and practices
This workshop will give you the core knowledge and theory around marketing including targeting and positioning, inbound vs outbound, different marketing channels and brand and value proposition.
Customer experience and the customer journey
This workshops guides you on how and who to market to. You will explore the customer journey including buyer behaviours, customer personas and retention and loyalty.
Research and campaign planning
This workshops focuses on market research and how to begin planning campaigns strategically. You will learn how to use primary and secondary research to plan, setting key targets and objectives to support planning and how to budget for different audiences.
Marketing communication (Theatre-Based Learning)
This theatre-based learning session focuses on the skills and behaviours needed to communicate and work effectively when marketing. Learners will work with our actors to explore how to communicate professionally with a variety of stakeholders at all levels in a variety of situations.
IT, Digital Tools and Copywriting
This workshop explores how digital systems supports organisations around digital marketing. You will investigate different systems to support you in your role and the tools required to do so.
Campaign implementation and management part 1
This workshop is designed to project plan your campaign execution and how you plan, communicate and use tools to support the plan. You will be encouraged to risk management your plan and how you use communication with stakeholders to follow through your campaign.
Campaign implementation and management part 2
This workshop follows on from part 1 where you will now explore how workflow management, scheduling and optimisation support your project campaign.
Data analysis and marketing evaluation
This workshop pays particular attention to data analytics. You will learn how KPI’s are set and monitored, how ROI driven is and how to engage customers, report using dashboards and evaluate your campaign.