Key Purpose of Apprenticeship
The main purpose of a retailer is to assist customers when they purchase products and services, which requires a good understanding of the stock being sold, the variety of ways customers can shop and the ability to process payments, for example using a till. Retailers must be passionate about delivering a quality service that always aims to exceed customers’ expectations. Therefore, retailers enjoy direct contact with a wide range of people and are motivated by completing a sale and knowing a customer is happy with their purchase.
Our apprenticeships are designed to enhance all of these skills.
The Course Structure
This apprenticeship is delivered through:
- 2 masterclasses
- 3 drama-based learning events
- 7 workshops
- Fortnightly webinars
- Quarterly workplace performance reviews
- Online assessments
Read more about our innovative approach to teaching and learning on our Apprenticeship Training page.
Each of your apprentices is guided and mentored through the whole programme by their Skills Coach. Find out more about how this works.
End Point Assessment (EPA)
This programme is continually assessed by our Tutors and Skills Coaches throughout. The final End Point Assessment (EPA) requires candidates to give a presentation to an assessment panel and answer questions on their work.
Read through the course content below…
At your business address, online and/or at our London HQ
Call: 020 3651 4747
Retailer Course Content
An opportunity for a senior manager (i.e. area/regional manager or retail operations manager) to give an inspirational masterclass about the brand, with particular focus on the vision, objectives, standards and reputation of the brand, and the role of the individual in upholding these.
This session looks at how the business utilises technology to support customer needs, drive sales and meet business objectives. We will focus on customer-facing technologies and also explore how digital and multichannel tools support communication with customers and facilitate sales and service.
Theatre Based Learning
In this theatre-based learning session, we’ll look at the customer profile for the business and understand how to deliver a service that meets customer needs, matches brand standards and supports business objectives. We’ll identify how to determine customer requirements, build rapport and use sales techniques to influence purchasing decisions and build customer loyalty.
Working as an effective team member
This theatre-based learning session enables learners to understand the personal impact they have on the team and business. Learners will explore the skills needed to work effectively and support and influence others positively, recognising the interdependencies within the team required to meet business objectives. This session also looks at the importance of supporting diversity and working inclusively to put people at ease.
The first Retailer workshop is all about introducing learners to the programme. We complete the formal enrolment paperwork, demonstrate the online learning environment, and take learners through the programme in detail giving an overview of each masterclass, workshop and theatre-based learning workshop. Participants meet the Skills Coach that will be supporting them throughout the programme and will begin to create their personal development plan.
In this workshop, we’ll explore several different areas of commerciality, including business positioning and market share, advertising and marketing strategies, customer buying habits and the retail calendar. Learners will also focus on relevant legislation to the business and the products/services it sells, along with its environmental obligations, and we’ll look at how they can take personal responsibility for these aspects within their own role.
Visual Merchandising and Stock Control
This workshop gives learners an understanding of key visual merchandising techniques to maximise sales and utilise space effectively. It also explores how to maintain appropriate levels of stock to meet customer demand across the year, and identifies good practice in stock control and storage to minimise stock loss.
Hawkins \ Brown Architects
““From the outset we were provided with clear information and the support we received from the team was excellent””
Steinhoff Retail UK
““Working with ted Learning has been a fantastic journey. They listen, research and go above and beyond to ensure that their approach matches wholeheartedly with that of the business need””
““LCoAT are Apprenticeship Levy experts and have helped us design, plan and implement an apprenticeship programme that delivers the skills we need as part of our wider workforce development strategy.””
““The Apprenticeship College deliver training that is hugely beneficial to our business goals and ambitions. Their Continuous Improvement and Leadership and Management programmes are delivered by great trainers and we are beginning to see real changes in how our staff carry out their duties””
“From the moment LAC sourced and tailored the apprentice to suit the needs of our business through to the ultimate graduation and full time hiring of them, LAC have supported each part of the program at all key stages of their development. The mix of a broad yet detailed academic approach they take coupled with the learning in the real business environment is one of the most effective ways to grow young people within any industry.”