Key Purpose of Apprenticeship

The main purpose of a retailer is to assist customers when they purchase products and services, which requires a good understanding of the stock being sold, the variety of ways customers can shop and the ability to process payments, for example using a till. Retailers must be passionate about delivering a quality service that always aims to exceed customers’ expectations. Therefore, retailers enjoy direct contact with a wide range of people and are motivated by completing a sale and knowing a customer is happy with their purchase.

Our apprenticeships are designed to enhance all of these skills.


The Course Structure

This apprenticeship is delivered through:

  • 2 masterclasses
  • 7 workshops
  • Fortnightly webinars
  • Quarterly workplace performance reviews
  • Online assessments

Read more about our innovative approach to teaching and learning on our Apprenticeship Training page.


Skills Coaching

Each of your apprentices is guided and mentored through the whole programme by their Skills Coach. Find out more about how this works.


End Point Assessment (EPA)

This programme is continually assessed by our Tutors and Skills Coaches throughout. The final End Point Assessment (EPA) requires candidates to give a presentation to an assessment panel and answer questions on their work.


Read through the course content below…

Apprenticeship Levy Recovery Value: £5000


13 months




At your business address, online and/or at our London HQ

More Information?

Call: 020 3651 4747

Retailer Course Content


Our Brand

An opportunity for a senior manager (i.e. area/regional manager or retail operations manager) to give an inspirational masterclass about the brand, with particular focus on the vision, objectives, standards and reputation of the brand, and the role of the individual in upholding these.

Retail Technology

This session looks at how the business utilises technology to support customer needs, drive sales and meet business objectives. We will focus on customer-facing technologies and also explore how digital and multichannel tools support communication with customers and facilitate sales and service.

Technical Workshops


The first Retailer workshop is all about introducing learners to the programme. We complete the formal enrolment paperwork, demonstrate the online learning environment, and take learners through the programme in detail giving an overview of each masterclass, workshop and theatre-based learning workshop. Participants meet the Skills Coach that will be supporting them throughout the programme and will begin to create their personal development plan.

Commercial Awareness

In this workshop, we’ll explore several different areas of commerciality, including business positioning and market share, advertising and marketing strategies, customer buying habits and the retail calendar. Learners will also focus on relevant legislation to the business and the products/services it sells, along with its environmental obligations, and we’ll look at how they can take personal responsibility for these aspects within their own role.

Visual Merchandising and Stock Control

This workshop gives learners an understanding of key visual merchandising techniques to maximise sales and utilise space effectively. It also explores how to maintain appropriate levels of stock to meet customer demand across the year, and identifies good practice in stock control and storage to minimise stock loss.

Hawkins \ Brown Architects

“From the outset we were provided with clear information and the support we received from the team was excellent”

Anthea Corridon, HR Advisor, Hawkins \ Brown Architects

Pendragon Group

“LCoAT are Apprenticeship Levy experts and have helped us design, plan and implement an apprenticeship programme that delivers the skills we need as part of our wider workforce development strategy.”

Nigel Blackburn, Pendragon Group

DB Cargo

“The Apprenticeship College deliver training that is hugely beneficial to our business goals and ambitions. Their Continuous Improvement and Leadership and Management programmes are delivered by great trainers and we are beginning to see real changes in how our staff carry out their duties”

Josie Pugsley, Professional Development Manager, DB Cargo


From the moment LAC sourced and tailored the apprentice to suit the needs of our business through to the ultimate graduation and full time hiring of them, LAC have supported each part of the program at all key stages of their development. The mix of a broad yet detailed academic approach they take coupled with the learning in the real business environment is one of the most effective ways to grow young people within any industry.

Shaun Maroney, Operations Manager, Haworth UK Ltd

Hawkins\Brown Architects

We had a very positive experience working with The London Apprenticeship Company. From the outset we were provided with clear information and the support we received from the team was excellent. We found they had a wide range of well prepared and eager candidates and ultimately we found an apprentice who suited our needs very well. We are happy to report our apprentice has grown to be an integral part of business.

Anthea Corridon, HR Advisor, Hawkins\Brown