Retailer
Key Purpose of Apprenticeship
The main purpose of a retailer is to assist customers when they purchase products and services, which requires a good understanding of the stock being sold, the variety of ways customers can shop and the ability to process payments, for example using a till. Retailers must be passionate about delivering a quality service that always aims to exceed customers’ expectations. Therefore, retailers enjoy direct contact with a wide range of people and are motivated by completing a sale and knowing a customer is happy with their purchase.
Our apprenticeships are designed to enhance all of these skills.
The Course Structure
This apprenticeship is delivered through:
- 2 masterclasses
- 7 workshops
- Fortnightly webinars
- Quarterly workplace performance reviews
- Online assessments
Read more about our innovative approach to teaching and learning on our Apprenticeship Training page.
Skills Coaching
Each of your apprentices is guided and mentored through the whole programme by their Skills Coach. Find out more about how this works.
End Point Assessment (EPA)
This programme is continually assessed by our Tutors and Skills Coaches throughout. The final End Point Assessment (EPA) requires candidates to give a presentation to an assessment panel and answer questions on their work.
Read through the course content below…
Duration
13 months
Level
2
Where?
At your business address, online and/or at our London HQ
More Information?
Call: 020 3651 4747
Retailer Course Content
Masterclasses
Our Brand
An opportunity for a senior manager (i.e. area/regional manager or retail operations manager) to give an inspirational masterclass about the brand, with particular focus on the vision, objectives, standards and reputation of the brand, and the role of the individual in upholding these.
Retail Technology
This session looks at how the business utilises technology to support customer needs, drive sales and meet business objectives. We will focus on customer-facing technologies and also explore how digital and multichannel tools support communication with customers and facilitate sales and service.
Technical Workshops
Induction
The first Retailer workshop is all about introducing learners to the programme. We complete the formal enrolment paperwork, demonstrate the online learning environment, and take learners through the programme in detail giving an overview of each masterclass, workshop and theatre-based learning workshop. Participants meet the Skills Coach that will be supporting them throughout the programme and will begin to create their personal development plan.
Commercial Awareness
In this workshop, we’ll explore several different areas of commerciality, including business positioning and market share, advertising and marketing strategies, customer buying habits and the retail calendar. Learners will also focus on relevant legislation to the business and the products/services it sells, along with its environmental obligations, and we’ll look at how they can take personal responsibility for these aspects within their own role.
Visual Merchandising and Stock Control
This workshop gives learners an understanding of key visual merchandising techniques to maximise sales and utilise space effectively. It also explores how to maintain appropriate levels of stock to meet customer demand across the year, and identifies good practice in stock control and storage to minimise stock loss.